Testimonial: At the French Healthcare Business Forum, DMS Imaging turns meetings into business opportunities.

The French Healthcare Business Forum is not only an unmissable event, it is also an accelerator for healthcare exports. ‘In two days, we identified opportunities that I didn’t see in 2023,’ sums up Samuel Sancerni, CEO of DMS Imaging, an SME in the medical imaging sector.
His testimony illustrates how the FHBF combines operational efficiency with geographical reach.

Held in Paris over two intense days, the Forum brings together ministerial delegations, buyers, public and private decision-makers, international donors, and more, creating an ecosystem conducive to both rapid partnerships and long-term strategies. For DMS Imaging, targeted B2B and B2G meetings have produced concrete gains: identification of immediate projects, initiation of collaborations, growth levers over 2-3 years, and a better understanding of market needs through direct exchanges.

For Samuel Sancerni, the value of this forum lies in the dynamic exchanges and privileged contacts it fosters. Indeed, the presence of a large number of exhibitors and delegations creates the conditions for exceptional and spontaneous networking, in addition to targeted and prepared meetings. These are exceptional conditions for ensuring an optimal return on investment.

An effective and economically relevant format

Beyond the meetings themselves, the FHBF stands out for its cost/reach ratio. With more than 170 international delegations and over 80 French companies expected to attend the January 2026 edition, the event provides simultaneous access to several markets that are often difficult to penetrate — with an operating budget that is generally lower than that of an international trade show.

Immediate opportunities and medium- to long-term levers

The message is simple: for French healthcare companies looking to accelerate their international development, the FHBF offers a rare combination of access to decision-makers, the number of countries represented, and the effectiveness of meetings.

‘It’s a unique opportunity to broaden your horizons and open up new perspectives,’ concludes Samuel Sancerni. If your goal is to quickly enter new markets without increasing travel or doubling your expenses, the FHBF deserves a priority place in your export action plan.

For the head of DMS, targeted B2B and B2G meetings have brought tangible benefits for the group:

• Identify relevant opportunities and concrete prospects for collaboration.
• After the forum, work simultaneously on immediate projects and medium/long-term growth drivers.
• Capitalise on friendly networking with foreign decision-makers to further refine your understanding of the markets.

This unique combination of structured efficiency (two full days, with an exceptional concentration of delegations in Paris) and high-level networking makes the Forum a powerful accelerator for international strategy.

‘What struck me was the diversity of the people I spoke to: health ministries, NGOs, clinics, institutional actors…’

Such a large number of participating decision-makers (more than 170 expected for the 2026 edition) also makes it possible to explore markets that were previously untapped or difficult to access. DMS’s experience is proof of this: ‘Ukraine was not on my list of priorities in 2023. However, thanks to the Forum, I identified opportunities for cooperation that would not have emerged otherwise.’

Similarly, discussions with delegations from East Africa, particularly Rwanda, and Central Asia, such as Uzbekistan, have provided a better understanding of specific needs and enabled France to tailor its offering in collaboration with local partners. These high-level meetings consolidate sustainable business relationships.

‘It’s a unique opportunity to broaden your horizons and open up new perspectives,’ concludes Samuel Sancerni. If your goal is to quickly enter new markets without increasing travel or doubling your expenses, the FHBF deserves a priority place in your export action plan.